Reduce Cart Abandonment by Using Promo Codes
For shoppers, it is easy to get distracted and leave a site before purchasing a full cart. After abandoning their cart, they may or may not purchase those items from your company.
To avoid this, promo codes are used to give the customer a final reason to move forward with a purchase. Promo codes are also especially helpful in introducing shoppers to online grocery, thus benefiting their loyalty.
Lastly, we recommend using a slider, or the banner that appears on the top portion of your website, to introduce your promo codes.
Promo Code Ideas
- “We’ll waive the convenience fee on your first 5 orders”
- “We’re waiving fees on orders over $xxx.xx!”
- “Free X when you spend Y” (X could be a cookie, donut, loaf of bread, or something else the store is known for)
- “Free delivery all week with promo code…”
- "First delivery free"
How to Create Promo Codes
- Go to your admin panel.
- Click on the Marketing tab.
- Click on the Promo Codes tab.
- Click the blue button "Add New".
- Follow the prompts to create your new promo code.
Where/how can I design my own slider to announce a promo code?
- Click "create a design" in the top right corner
- Select "custom size" at the bottom of the drop down
- Type in the size 980x320 px
- Select create new design