This article discusses the benefits of using promo codes on social media to drive sales and boost your social media following.
What is a Promo Code?
A promo code is a series of letters or numbers that grocers can provide to their shoppers to receive a special discount when making a purchase.
Example: APPLEMARKET12
Shoppers can enter the code during checkout to get a discount or benefit. Promo Codes are a valuable tool to create incentives for your shoppers to try online shopping, download your app, or spend a minimum amount on orders.
Promo Codes and Social Media
Promo codes on social media can help you reach customers and drive sales. Offer promo codes on Facebook and Instagram to give customers a reason to buy from you.
Why Social Media is So Important
The importance of using social media for businesses today is evident from the statistics provided by sproutsocial.com. For example:
- 55% of consumers learn about new brands through social media.
- 68% of consumers agree that social media enables them to interact with brands and companies.
- 78% of consumers are willing to buy from a company after having a positive experience with them online.
Boost Website Traffic with Promo Codes on Social Posts
Using promo codes on your social media posts can help drive traffic to your website and encourage customers to make purchases. Consider offering discounts on popular food items or free delivery for first-time customers. Here are some example promo code ideas that you can add to your social grocery posts:
- Get 10% off your first online grocery order with code GROCERY10
- Use code FREESHIP for free delivery on your next online order of $50 or more
- Take $5 off your purchase of $30 or more with code 5OFF30
These types of promo codes can not only entice shoppers to make purchases, but also help you track the effectiveness of your social media marketing efforts. Plus, retailers can choose to make promo codes auto-apply at checkout or allow shoppers to manually enter them.
Boost Your Social Media following with Promo Codes
Promo codes can also be a great way to boost your social media following. One effective strategy is to offer promo codes as an incentive for customers to follow your page. You can promote this by having an event or placing flyers in bags or at the front of your store that say, "Follow us on Facebook for a promo code for X." By doing this, you give customers a clear reason to check out your social media and redeem the code. Once they've followed your page, they'll be more likely to engage with your brand, which can help your page gain visibility to others in your community.
Need Help Boosting Your Social Media Presence?
ShopHero Prism™ is a digital marketing platform that helps you grow your business through grocery-focused Facebook, Instagram, and email communications. These engaging messages attract shoppers to your store and extend your in-store relationship to their digital world.
Visit: https://about.shophero.com/shophero-prism for more details.