Our #1 Method For Building Your Customer Base
Digital & social media advertising is one of the most cost effective methods to growing your customer base. While it may seem daunting, online advertising is becoming incredibly user-friendly and affordable.
Facebook Ads
We have found that paid Facebook ads are one of the most successful ways to market your store. They’re simple, yet effective in reaching many current and potential customers.
These ads are different from what you normally post to your Facebook page. They appear in the feed of users within a certain radius of the store and not just those who have already liked your page.
Click “promote” on your company’s facebook page to start.
Tips:
- Target Young Adults or if possible, young families (these are your future long lifetime customers)
- Advertise your app to sponsor loyalty
- If possible, make sure your ad reflects a home grown feel. Customers LOVE the local feel of your grocery store.
- Remind customers that you offer products that the local big shots don't
Where can I find more tips and training?
Does ShopHero have designs I can use? (Yes!)
Instagram Ads
If you have a younger customer base (e.g., college town) or would like to target a younger crowd, Instagram ads are a great idea for your store. Make sure you have a professional instagram page to complement your instagram ad efforts.
Tips:
- Advertise your app to sponsor loyalty
- Customers LOVE the local feel of your grocery store. If possible, make sure your ad reflects a home grown feel
- Remind customers that you offer products that the local big shots don't
How do I start doing instagram ads?
Where can I create my own instagram ads?
Does ShopHero have designs I can use? (Yes!)
Google Search Ads 
Google search ads are very inexpensive. Are they the most effective thing you can do? Based on what we've seen, not really. If you have extra time or your competitor's google search ads appear when customers search your store, you may want to consider it.
Where can I find tips and training?